For Jem,
Color choice is very important in visual as well as in emotional appeal of a space. By space, I'm talking about canvass, webplatform, room, clothes, style, etc.
It's pretty easy to get carried away with color choices.
This is not to say that a super colorful space is ugly--just that it can get pretty unappealing, a bit much, overwhelming, etc. depending on context.
There are many color theories and theorists available out there.
One particular German theorist believe that we can predict whether a particular color palette will be generally liked or unliked according to a mathematical theory.
There's a chromatic scale in music and the chromatic scale exists in the color as well.
And getting a good grasp on all of that can be time-consuming.
So here's Rubbishriot's quick tip in choosing colors:
1. Decide what you're trying to say or what your trying to achieve.
2. Decide who your general audience is. Are they health professionals, children, CEO's, rockstars or an ethnic group?
3. If you are technological inclined, or have a problem choosing color, use this really cool site:
http://www.colorotate.org/
4. Don't spend too much time thinking about one single color--whether it's red, blue, white. There are other factors to consider to maximize the impact of one color. One single color by itself is one single color and it only matters in contrast with the space, lighting and the surrounding colors/patterns. So take that all into consideration when choosing a color.
Take a look at the colorful photos.
This is Real American style, perfect for some settings/ inpiration for kids books, party costumes.
Only a very very select few (e.g. Lady Gaga) can pull this off in a formal Dinner party.
Same principle applies in choosing color for any type of space. Think context.
Love,
RR
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